The Competitive Narrative Stress Test maps every vulnerability in your competitive story, validates your claims against evidence, and rebuilds your narrative to survive scrutiny in live deals.
Your product won the technical evaluation. Your demo was stronger. Your references checked out. And you still lost the deal. The buyer chose a competitor whose story was tighter, whose claims were harder to attack, whose narrative held up under the procurement committee’s scrutiny while yours didn’t.
Most companies treat their competitive narrative like a finished asset. It was written once, by marketing, based on internal assumptions about differentiation. Nobody has red-teamed it. Nobody has mapped where it collapses. Nobody has asked whether the claims survive a skeptical buyer with two other vendors in the room.
Every unvalidated claim is an attack surface. Every undifferentiated talking point is a weapon your competitor can use against you. The narrative either survives pressure or it doesn’t — and you won’t know which until you’re in a deal you can’t afford to lose.
The Narrative Attack Surface has four dimensions. Each one represents a different way your competitive story can be dismantled. Most companies have vulnerabilities across all four — they just haven’t mapped them yet because nobody has attacked from those angles internally.
This workshop forces your own team to attack your story before a competitor does it in a live deal.
Claims your sales team makes that have no supporting evidence. Every unsupported claim is an opening for a competitor to say “prove it” — and watch your credibility evaporate in front of the buyer.
Predictable objections your team has no prepared response for. Competitors know your weaknesses. Buyers hear the same objections from every vendor. The team that has rehearsed responses wins. The team that improvises loses.
Points where your narrative is indistinguishable from your competitors. If a buyer can swap your company name for a competitor’s and the pitch still works, you don’t have differentiation — you have a commodity narrative.
Inconsistencies across touchpoints — website says one thing, sales deck says another, the CEO says a third. Drift creates confusion, and confused buyers choose the vendor whose story was clearest, not best.
Your own leadership team attacks your narrative from the competitor’s perspective. This isn’t a polite review of messaging — it’s a structured adversarial exercise that exposes every crack before a buyer does.
Every competitive claim gets matched against real evidence — customer data, win/loss reports, third-party validation. Claims that can’t be backed are flagged, revised, or killed. No more selling on hope.
If your team can’t articulate differentiation in 60 seconds under pressure, it doesn’t exist. This exercise simulates the real-world conditions where narratives succeed or fail — live, under scrutiny, with no time to hedge.
CEO · VP Marketing · VP Sales · VP Product
Maximum 6 participants. Everyone plays offense and defense.
A structured diagnostic that maps every vulnerability in your competitive story, validates claims against real evidence, identifies where your narrative collapses under buyer scrutiny, and rebuilds it to survive competitive bake-offs and high-stakes sales cycles.
The total area of vulnerability in your competitive story. It has four dimensions: Claim Exposure (claims without evidence), Objection Gaps (objections without prepared responses), Competitor Overlap (undifferentiated positioning), and Narrative Drift (inconsistency across touchpoints). The larger the attack surface, the easier your story is to dismantle.
$7,500 for a 2.5-hour facilitated session including pre-workshop competitive intelligence gathering, all workshop materials, and 5 post-workshop deliverables within 48 hours.
CEO, VP Marketing, VP Sales, and VP Product. Maximum 6 participants. Everyone plays both attacker and defender — no observers. The exercise requires the people who own the narrative and the people who sell it to be in the same room.
Narrative Attack Surface Map, Competitive Claim Validation report, Objection Vulnerability Assessment, Win/Loss Narrative Analysis, and a shareable Narrative Scorecard — all delivered within 48 hours of the session.
Battlecards describe competitors. This workshop stress-tests your own story from the competitor’s perspective. Your team red-teams your narrative, exposes claims you can’t back up, and rebuilds the story with evidence. The output isn’t a document about competitors — it’s a hardened version of your competitive narrative.
Within 48 hours you receive all 5 deliverables. Your sales team gets a validated competitive narrative with evidence-backed claims and pre-built objection responses they can use in live deals immediately. Petrichor follows up at 30 days to measure narrative performance against actual win rates.
That’s actually one of the strongest signals you need this workshop. Pre-workshop interviews surface competitive intelligence your team has but hasn’t formalized. We also reverse-engineer competitor narratives from public sources. The absence of structured data is itself a finding — and usually means the attack surface is larger than anyone realizes.
Complete facilitator guide, slide deck, interactive worksheets, scorecard template, and pre-work document. Everything you need to run a structured session with your leadership team.
Or book a facilitated session for the full experience.
We’ll discuss whether your competitive narrative has vulnerabilities worth mapping — and which dimension of the attack surface is most likely costing you deals.
Book a Workshop